Special Photography Plan (includes Photoshop & Lightroom & Bridge & Mobile Lightroom)
http://helpx.adobe.com/creative-cloud/faq/mobileapps.html
http://helpx.adobe.com/photoshop/kb/differences-photoshop-creative-cloud-photography.html
-or by telephone http://helpx.adobe.com/x-productkb/global/phone-support-orders.html